Green products
Green products have made their way into the most unlikely
of stores. Wal-Mart, once viewed as the most non-environmentally friendly
companies, now features links on their Web pages to green products.
For example, currently Wal-Mart is highlighting eco-friendly household
cleaners.
While some cynics may see that big box stores like Wal-Mart are only
jumping on the bandwagon to increase sales, others feel like any promotion
of green products is a good one. Wal-Mart's current promotion highlights
environmentally friendly Arm and Hammer surface cleaners. These products
are plant-based cleaners and have no ammonia or phosphates.
In fact, Wal-Mart is not the only company promoting green products
to clean the home. There are now boutique housecleaners that only use
green products. They tend to operate in upper to middle-class neighborhoods
where clients can afford higher priced services. They charge a premium
for using green cleaners, but customers feel that having a chemical
free household makes their family healthier.